We bring:
- Considerable IP, 100+ years of expert knowledge, thought leadership and strategy
- Value of past, highly profitable success in this little understood business segment
- A history of planning and project management for big program (re)launches
- Wide ranging senior relationships, particularly in the aviation, payments and digital technology arena
We bring passion. We bring business success
We understand:
- Segmented buyer behaviour, big data and how to use it
- The full marketing and media landscape, including digital advertising, placement, social and affiliate marketing
- How to attract and retain the best talent
- How to create a collaborative, vibrant corporate culture and have staff aspire to be 'the best that they can be'.
- How to run high performance focused businesses.
- How to have fun and support each other
We understand what it takes
We know:
- How to monetise this type of business
- Direct and database marketing and analytics like the back of our hand
- The best digital technology to run the business and deliver the customer experience at a positive ROI
- How to negotiate and manage strong commercial partnerships
We know how to help you succeed. We know how to deliver 'the plan'