About Us
Entrepreneurs - with knowledge, vision and passion
We are made up of a small group of international business entrepreneurs who truly understand loyalty and rewards program business models
We understand the drivers of customer behaviour and we are experts in the disciplines to monetise this
We are a specialist data analytics and marketing services group
We develop strategies for successful outcomes
We deliver against the plan
Substantial experience - thought leaders
We have the combined experience of more than 100 years developing and operating world-class loyalty and rewards schemes
These include: frequent flyer recognition programs, coalition loyalty and rewards programs, stand-alone retail loyalty and rewards programs, bank and card issuer loyalty and rewards schemes, as well as major gaming, casino, hotel and resort rewards and recognition programs. All very diverse segments with different attributes and drivers
Program partner businesses and their patrons' transactions generate valuable customer data and insights
We leverage this for the benefit of our program partner companies who can connect with target customer segments to gain new customers, protect existing customers, grow share of wallet through repeat buying, and thereby generate incremental revenue and profit. Acquisition costs for new customers are low compared to other options - and proven to be stickier.
The Airlogix Loyalty team have been responsible for developing some of the best and most profitable programs in the world
With today's technology, personal data has become one of the world's most valuable assets
The digital world - and us
We leverage digital technology - contemporary platforms that underpin the business to deliver efficiency, low unit costs, and high quality service
This is by employing: robust, hardened core systems delivered on a SaaS basis, broad API connectivity to program partner companies to manage content and campaigns, track customer purchase transactions, allocate points or miles, manage cash-back offers, manage billings, process member redemptions, and to deliver highly functional, easily navigable consumer websites and mobile apps
This includes e-wallets that make program currency fungible, providing real time access to payment switches to enable member controlled mixing of points and miles with coupons, gift vouchers and money, plus be able to exchange currencies with other programs - thus giving program currency its ultimate utility whereby it can be used as a form of payment for anything, anywhere credit or debit cards are accepted
A world of opportunity
If you have a substantial consumer brand - there may be an opportunity to leverage this to establish a parallel business - a 'coalition' rewards program - that could in turn produce sizeable earnings.
This is a particular area of our expertise
Our Values and Focus
Experience and know-how are the central pillars upon which our business rests. We aspire to provide value in all that we do.
We are thought leaders in the 'coalition' loyalty program arena - as well as loyalty schemes in general.
We are practitioners - not theorists.
We want our business partners to see real value in working with us to achieve greater customer loyalty and to reap the rewards of this.
We want program members - your customers - to genuinely see real value in the loyalty program we establish with you - leveraging your brand and their experience.
We want to capitalise on our diverse capability and experience in this business segment to create beneficial outcomes.
Our Vision - How we work
We believe in:
- good communication and sharing information;
- in the simple, not the complex;
- in innovation and creativity;
- in setting goals and stretching to attain them; and
- in facilitating collaboration to harness our combined knowledge.
This unifies us in a common cause and growth strategy. It inspires us to create positive outcomes every day.